Dry Like Me, the award-winning potty training pads worn in children’s own pants, have just filmed their first ever TV advertisement – and it is hilarious.
The ad features a class of toddlers being taught about potty training by an older child and, during the shoot, the toddlers had lots of fun with the Dry Like Me potty training pads, playing with them like they were toys and sticking them all over their bodies.
Co-creator of Dry Like Me, Jude Hough says: “ We know they are a hit with parents as they can help children get out of nappies and into proper pants, but we were surprised at how much the children loved playing with them.
Watching the two year olds run around with pads stuck on the heads and faces was hilarious, and their antics were great to include in the advertisement, which is really funny.”
You can see the advertisement, called ‘Miss Smarty Pants’, on Disney Junior, Nick JR, Boomerang, Cartoonito and Tiny Pop.
Award-winning Dry Like Me potty training pads were created by mums, Jude and Di , when they couldn’t find anything that helped to move their potty training children away from nappies and into their own pants. They commissioned independent research, which showed the pads reduced accidents after only one week, and Dry Like Me are now sold by most supermarkets and online at amazon and www.drylikeme.com. One size fits all ages of children, and there are three types to choose from: ‘Early Days’ for the start of potty training, ‘Original’ for the middle to end stages and ‘Night-Time’ to help children get dry at night. They cost around £3.49 a box, are designed to be soft and comfortable and are recommended by health professionals.
To celebrate the launch of their first TV campaign, Dry Like Me are giving away packs to help get your little one out of nappies and into proper pants. Each ‘Smart Way to Potty Train’ pack contains four boxes of Dry Like Me pads, a ‘How to Potty Train’ book (written by Jude and Di) and a sticker reward chart, and is worth £24.
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